The Importance of Customer Experience

Why Is Your Customer Experience So Important?

Since 2018 -and even more so since the Covid-19 pandemic- there has been a major shift in consumer spending habits, with more customers putting their money towards experiences rather than material items. In fact, a survey in 2020 showed that 76 percent of consumers would rather spend their money on experiences, rather than material items; and with this new priority of consumer spending persisting to this day, it looks like the prioritisation of memorable experience is here to stay.

Whether watching sport, seeing a concert, or going out for the day to a shopping centre or theme park, people are looking for more immersive, engaging experiences. Customers want their day out to be hassle free, safe, and fulfilling. They want to get the most they possibly can out of their visit. As a provider for your customers, it’s you and your staff’s responsibility to ensure that your customers day surpasses their expectations. This responsibility doesn’t only weigh on your employees’ shoulders though; to provide a truly memorable experience, your IT infrastructure should be capable of enabling you to provide a modern, catered, and truly personalised day out for your customers.

By creating a memorable experience, you can enhance customer loyalty, boost referrals rates, and challenge the alternative that is the at home-live experience.

Enhancing Your Customer Experience

Businesses that operate with and in fact require large footfall -like sports, entertainment, and retail venues- have all begun adopting new technologies that aim to improve the customers enjoyment throughout their journey. Despite this, there are still some key customer pain points that are yet to be addressed. Entry to venues. Queues for merchandise and food. The demand for immersive, personalised customer experiences. All of these contribute to leaving a long-lasting, memorable impression with the customer.

With some small changes the business opportunity for your organisations is massive. By utilising an architecture that suits the needs of the modern-day customer, you’ll be able to understand your customers using real-time data, providing insight into when and where your customers are in your establishment. In turn, you can:

  • Increase sales.
  • Streamline operations.
  • Improve safety by understanding pinch points.
  • Build a better commercial business model, attracting more sponsorship deals.
  • Maximise retailer shop space.
  • Find out what productions/shows perform the best.
  • Allocate staff more efficiently.

By providing a high-density, sustainable network which is purpose-built for sports, entertainment, and retail venues, you can create new opportunities for captivating and engaging content to enhance the attendee’s experience.

Stronger Wi-Fi. State-of-the-art digital signage. Cameras and sensors paired with intelligent analytical and management software. E tickets. By delivering a more convenient and customised experience, patrons will be kept fully engaged and informed. All of this helps towards making their experience with your business unforgettable.

How Can We Help?

If you are looking to improve your fan experience, we can help you. With access to cutting-edge solutions and technology thanks to our connections to world leading vendors, we can help you find the perfect solution for your business and its specific needs.

Make your customer’s experience unforgettable and keep them coming back. Get in touch today to find out what we can do to help you.

Written by Kubus
Published on 13th February 2023